Marketing Communications in Tourism and Hospitality - Concepts, Strategies and Cases

Summary

How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.

Product details

• Authors: Scott McCabe, Scott (Nottingham University Business Scho Mccabe, McCabe Scott
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 11.09.2017
• EAN: 9781138472853
• ISBN: 978-1-138-47285-3
• No. of pages: 320
• Subjects: Education and learning > Vocational and technical college books; Sports & outdoor recreation, Sports and Active outdoor recreation