Critical Marketing

Summary

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

Product details

• Authors: Miriam Caterall, Caterall Miriam, Richard Elliott, Christina Goulding, Goulding Christina, Pauline Maclaran, Pauline Saren Maclaran, Maclaran Pauline, Michael Saren
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 20.11.2017
• EAN: 9781138441194
• ISBN: 978-1-138-44119-4
• No. of pages: 280
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Economics, Business and Management, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Sales & Selling / General, Business & management, Sales & marketing management, Sales & marketing, Sales and marketing, Sales and marketing management