Fr. 196.00

John Cass, Cass John

Strategies and Tools for Corporate Blogging

English · Hardback

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Description

Summary

Provides tools for companies to interact with customers through blogging communities. This book shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies and describes how to optimize blog articles for blog search engines and provides content strategies.

Product details

Authors	John Cass, Cass John
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	29.06.2017

EAN	9781138441156
ISBN	978-1-138-44115-6
Subjects	Social sciences, law, business > Business > Advertising, marketing BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management

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