Advalue

Summary

Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approach to gauging advertising performance.

Product details

• Authors: Leslie Butterfield
• Assisted by: Leslie Butterfield (Editor), Butterfield Leslie (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 28.06.2017
• EAN: 9781138441101
• ISBN: 978-1-138-44110-1
• No. of pages: 256
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management