Fr. 300.00

Susan Y Kohl

Getting Attention

English · Hardback

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Description

Summary

A guide to getting your message heard in the dynamic and noisy markets. It is an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. It reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market.

Product details

Authors	Susan Y Kohl
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	11.07.2017

EAN	9781138441088
ISBN	978-1-138-44108-8
Subjects	Social sciences, law, business > Business > Management BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management

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