Cybermarketing - How to Use the Internet to Market Your Goods and Services

Summary

Aimed at marketers and managers who need to know how to use the Internet to promote and sell their product, this is a guide to using the Internet for marketing. It includes a collection of key URLs for market research purposes, a section on marketing information systems, and coverage on electronic direct and 1 to 1 marketing, among other things.

Product details

• Authors: Matthew Bickerton, Pauline Bickerton, Pauline Bickerton Bickerton, Bickerton Matthew, Bickerton Pauline, Upkar Pardesi, Pardesi Upkar
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 12.07.2017
• EAN: 9781138441064
• ISBN: 978-1-138-44106-4
• No. of pages: 372
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management