Marketing Manual

Summary

A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there?

Product details

• Authors: Michael Baker
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 28.07.2017
• EAN: 9781138440999
• ISBN: 978-1-138-44099-9
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Economics, Business and Management, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Sales & Selling / General, Business & management, Sales & marketing management, Sales & marketing, Sales and marketing, Sales and marketing management