Marketing Professional Services - Winning New Business in the Professional Services Sector

Summary

A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell to professionals. It provides a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations.

Product details

• Authors: Michael Roe
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 28.07.2017
• EAN: 9781138440982
• ISBN: 978-1-138-44098-2
• No. of pages: 176
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Economics, Business and Management, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Business & management, Sales & marketing management, Sales and marketing management