Fr. 300.00

Ray Donnelly, Ray Harrison Donnelly, Donnelly Ray, Graham Harrison, Harrison Graham, Phil Megicks...

Cim Coursebook: The Marketing Planning Process

English · Hardback

Shipping usually within 3 to 5 weeks

Description

Summary

Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.

Product details

Authors	Ray Donnelly, Ray Harrison Donnelly, Donnelly Ray, Graham Harrison, Harrison Graham
Assisted by	Phil Megicks (Editor), Megicks Phil (Editor)
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	11.07.2017

EAN	9781138440975
ISBN	978-1-138-44097-5
No. of pages	256
Subjects	Social sciences, law, business > Business > Advertising, marketing BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management

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