Fr. 300.00

Ray Donnelly, Donnelly Ray, Colin Linton, Linton Colin

Cim Coursebook: Delivering Customer Value Through Marketing

English · Hardback

Shipping usually within 3 to 5 weeks

Description

Summary

Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.

Product details

Authors	Ray Donnelly, Donnelly Ray
Assisted by	Colin Linton (Editor), Linton Colin (Editor)
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	07.07.2017

EAN	9781138440968
ISBN	978-1-138-44096-8
No. of pages	288
Subjects	Social sciences, law, business > Business > Advertising, marketing BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management

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