Fr. 300.00

Chris Rice, Rice Chris

Understanding Customers

English · Hardback

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Description

Summary

Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.

Product details

Authors	Chris Rice, Rice Chris
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	28.07.2017

EAN	9781138440937
ISBN	978-1-138-44093-7
No. of pages	320
Subjects	Social sciences, law, business > Business > Advertising, marketing Economics, Business and Management, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Business & management, Sales & marketing management, Sales and marketing management

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