Marketing Through Search Optimization - How People Search and How to Be Found on the Web

Summary

Guides readers through proven techniques for achieving and measuring success in search engine marketing, along with a review of the most important search engines and directories. This book describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings.

Product details

• Authors: Alex Michael, Alex Salter Michael, Michael Alex, Ben Salter, Salter Ben
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 11.07.2017
• EAN: 9781138440890
• ISBN: 978-1-138-44089-0
• No. of pages: 250
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management