Out-Of-Home Immersive Entertainment Frontier - Expanding Interactive Boundaries in Leisure Facilities

Summary

Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes.

Product details

• Authors: Michael Mascioni, Mascioni Michael, Kevin Williams, Kevin Mascioni Williams, Williams Kevin
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 15.08.2017
• EAN: 9781138440524
• ISBN: 978-1-138-44052-4
• No. of pages: 216
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Industries / Media & Communications, BUSINESS & ECONOMICS / Research & Development, Research & development management, Media, Information & Communication Industries, Research and development management