Fr. 300.00

Public House and Beverage Management - Key Principles and Issues

English · Hardback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

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Summary

Provides students with a practical guide to the management aspects of the licensed trade industry. This work introduces students to: key players; variations in service offer; types of management arrangement; customers and segments; labour markets and employees; key elements in the business units; and, retailing skills.

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