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List of contents
Chapter 1: Introduction
Chapter 2: Marketing Fundamentals
Chapter 3: Branding
Written by Guest Author Tom ByronCase Study: Klei Entertainment
Chapter 4: Developing Your Market Campaign and Calendar
Chapter 5: Marketing Vehicles That Can Work Well for Indies
Case Study: Supergiant Games
Chapter 6: Developing the Marketing Plan
Case Study: The Binary Mill’s Mini Motor Racing
Chapter 7: PR
Written by Guest Author Emily MorgantiCase Study: Additional PR Examples
Chapter 8: Marketing Materials
Chapter 9: Audience/Community Development
Case Study: Telltale Games
Chapter 10: Post-Launch
Case Study: Flippfly’s Race the Sun
Chapter 11: What if Something Goes Wrong?!
Appendix 1: Glossary
Appendix 2: Marketing Fundamentals Worksheet
Appendix 3: Marketing Plan Outline
Appendix 4: Check Lists
Appendix 5: Press Release Worksheets
About the author
Joel Dreskin has developed expertise with marketing, strategy development and campaign executions for high profile, enthusiast and indie brands over the past 20 years-including Star Wars, Back to the Future, Wallace & Gromit, Monkey Island, Sam & Max, original IP, and more. In addition to Joel's experience with game tie-in launches for the Star Wars prequel films during his years with the LucasArts division of Lucasfilm, he drove brand, channel and marketing program development for Telltale Games from the company's second through seventh years and digital media software initiatives with Macromedia (now Adobe). Joel has recently created and run focused showcase events for indie developers: Indie Press Day and Good Game Club; and has also been contributing to the Media Indie Exchange press/industry mixer events.
