Cases in Public Relations Management - The Rise of Social Media and Activism

Summary

Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials.

Product details

• Authors: Patricia Swann, Patricia (Utica College Swann, Patricia (Utica University Swann, Swann Patricia
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 19.08.2019
• EAN: 9781138088863
• ISBN: 978-1-138-08886-3
• No. of pages: 622
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / E-Commerce / General, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Customer Relations, LANGUAGE ARTS & DISCIPLINES / Communication Studies