Marketing High Technology Services

Informationen zum Autor Colin Sowter Zusammenfassung This title was first published in 2000:  An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Inhaltsverzeichnis 1: The Role of Marketing; 1: What is Marketing?; 2: Why Do People Buy?; 3: What is Involved in Becoming Market Led?; 4: To Whom are We Selling?; 5: Who are Our Competitors?; 6: How Do We Set Prices?; 2: The Role of Marketing Communication; 7: How Do We Communicate?; 8: How do We Sell?; 9: How do We Use Impersonal Communications?; 3: The Role of Business Development; 10: What Does the Market Want?; 11: How do We Achieve Profitable Innovation?; 12: How do We Manage the Future?

Product details

• Authors: Colin Sowter, Sowter Colin
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2018
• EAN: 9781138725362
• ISBN: 978-1-138-72536-2
• No. of pages: 262
• Series: Routledge Revivals
• Subjects: Social sciences, law, business > Sociology; Sociology, SOCIAL SCIENCE / Sociology / General, service sector;high-tech;marketing concepts