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Now in its Seventh Edition, Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Seventh Edition brings the text right up to date with a new opening chapter, titled 'The Airline Industry: Trends, Challenges and Strategies', setting the context for all that follows within the book, and a new section within 'International Aviation' that explores the new airline business models. New and updated material has been added throughout the text and overall presents a more international perspective. Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly. Air Transportation: A Management Perspective is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programmes, or for self-directed study and continuing personal professional development.
List of contents
The Backward Art of Spending Money and Other Essays; 1: The Backward Art of Spending Money 1; 2: Quantitative Analysis in Economic Theory 1; 3: Statistics and Government 1; 4: Institutes for Research in The Social Sciences 1; 5: Research in The Social Sciences 1; 6: The Social Sciences and National Planning 1; 7: Intelligence and The Guidance of Economic Evolution 1; 8: Making Goods and Making Money 1; 9: The Role of Money in Economic Theory 1; 10: Bentham’s Felicific Calculus 1; 11: Postulates and Preconceptions of Ricardian Economics 1; 12: Wieser’s Theory of Social Economics 1; 13: Sombart’s Hochkapitalismus 1; 14: Thorstein Veblen 1; 15: Commons on Institutional Economics 1; 16: The Prospects of Economics 1; 17: Economics 1904-1929 1; 18: Business Cycles
About the author
Wesley Clair Mitchell, Eli Ginzberg
