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Informationen zum Autor Frank R. Kardes, Paul M. Herr, Jacques Nantel Klappentext This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making. Zusammenfassung This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making. Inhaltsverzeichnis Contents: Preface. Part I: New Perspectives on Consumer Information Processing . R.S. Wyer, Jr ., The Role of Information Processing in Single-Alternative and Multiple-Alternative Judgments and Decisions. S.S. Posavac, G.J. Fitzsimons, F.R. Kardes, D.M. Sanbonmatsu , Implications of Selective Processing for Marketing Managers. D.H. Silvera, D. Laufer , Recent Developments in Attribution Research and Their Implications for Consumer Judgments and Behavior. Part II: New Perspectives on Consumer Information Processing and Research Methods . J.E. Machin, G.J. Fitzsimons , Marketing by Mistake: The Unintended Consequences of Consumer Research. M. Chandrashekaran, K. Rotte, R. Grewal , Knowledge in Error: Decoding Consumer Judgement With the JUMP Model. B.C. Tietje, F.F. Brunel , Toward a Unified Implicit Brand Theory. R. March, A.G. Woodside , Advancing Theory on Consumer Plans, Actions, and How Marketing Information Affects Both. Part III: New Perspectives on Motivation and Consumer Information Processing . A.B. Markman, C.M. Brendl , Goals, Policies, Preferences, and Actions. W.Y. Chun, A.W. Kruglanski , Consumption as a Multiple- Goal Pursuit Without Awareness. F.R. Kardes, M.L. Cronley, S.S. Posavac , Using Implementation Intentions to Increase New Product Consumption: A Field Experiment. A. Florack, M. Scarabis, S. Gosejohann , Regulatory Focus and Consumer Information Processing. Part IV: New Perspectives on Consumer Information Processing and Persuasion . E.J. Strahan, S.J. Spencer, M.P. Zanna , Subliminal Priming and Persuasion: How Motivation Affects the Activation of Goals and the Persuasiveness of Messages. C.V. Dimofte, R.F. Yalch , Consumer Responses to False Information: Is Believability Necessary for Persuasion? P.J. Mazzocco, D.D. Rucker, T.C. Brock , Implications for Advertising Effectiveness of Divergence Among Measured Advertising Effects. R.C. Goodstein, D.A. Cours, B.K. Jorgensen, J. Sengupta , The Positive Effects of Negative Advertising: It's a Matter of Time. S. Yoon, P.T. Vargas , When "What Might Have Been" Leads to What Isn't Best: Dysfunctional Counterfactual Thinking in Consumer Affect and Cognition. J. Eighmey, W. Siu , Complementary Roles of Dual-Process Models, Theory of Reasoned Action, Media Priming, and the Concept of Consideration in the Development of Advertising Message Strategies: A Case Study Concerning Youth Views of Military Service Amidst September 11, 2001. P.M. Herr, J. Nantel, F.R. Kardes , The Promise of Sociocognitive Consumer Psychology. ...
