Fr. 236.00

Media Organizations and Convergence - Case Studies of Media Convergence Pioneers

English · Hardback

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Informationen zum Autor Gracie L. Lawson-Borders Klappentext This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Ca Zusammenfassung This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Ca Inhaltsverzeichnis Contents: Preface. Part I: Media Organizations and Convergence. Introduction: The Many Faces of Convergence. Traditional Media and Business Practices. Theoretical Implications. Part II: Convergence in Action. Tribune Company: A Convergence Pioneer Since the 1900s. Media General: A Temple to Convergence--The News Center in Tampa, Florida. Belo Corporation: Market Dominance in Dallas. Part III: Conclusion. Social Capital: Implications for Convergence. The Future of Convergence.

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