Creating Organizational Advantage

Summary

Presents a critical appraisal of fashions and fads in management theory. This book exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'.

Product details

• Authors: Colin Egan, Egan Colin
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 28.07.2017
• EAN: 9781138441095
• ISBN: 978-1-138-44109-5
• No. of pages: 220
• Subjects: Social sciences, law, business > Business; Economics, Business and Management, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Business & management, Sales & marketing management, Sales and marketing management