Fr. 300.00

Nigel F. Piercy, Piercy Nigel F.

Tales From the Marketplace - Stories of Revolution, Reinvention and Renewal

English · Hardback

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Description

Summary

Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strategy and marketing through business 'stories' that are contemporary and provocative.

Product details

Authors	Nigel F. Piercy, Piercy Nigel F.
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	02.08.2017

EAN	9781138441002
ISBN	978-1-138-44100-2
No. of pages	372
Subjects	Social sciences, law, business > Business > Advertising, marketing Economics, Business and Management, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Sales & Selling / General, Business & management, Sales & marketing management, Sales & marketing, Sales and marketing, Sales and marketing management

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