Sports and City Marketing in European Cities

Summary

City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities, examining sport as an instrument of city marketing and a tool for maximizing a city’s potential through its marketing policies.

Product details

• Authors: Leo Van Den Berg, Leo Van Den Braun Berg, Erik Braun, Braun Erik, Alexander H.J. Otgaar
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 27.02.2017
• EAN: 9781138254824
• ISBN: 978-1-138-25482-4
• No. of pages: 134
• Series: EURICUR Series European Institute for Comparative Urban Research
• Subjects: Natural sciences, medicine, IT, technology > Geosciences > Geography; SOCIAL SCIENCE / Human Geography, SCIENCE / Earth Sciences / Geography, Economics, The environment, Sales & marketing management, Sales & marketing, Regional & area planning, Human Geography, Regional Geography, Sales and marketing, Sales and marketing management, Regional and area planning