Attitudes and Opinions

Informationen zum Autor Stuart Oskamp, P. Wesley Schultz Zusammenfassung Intended as a main or supplementary text in courses on attitudes, opinion, survey research, or persuasion taught in departments of psychology, communication, marketing, sociology, and political science. Inhaltsverzeichnis Contents: Part I:Approaches to Studying Attitudes and Opinions . Background: History and Concepts. Social Perception and Social Cognition. Measurement of Explicit Attitudes. Implicit Measures of Attitudes. Structure and Functions of Attitudes and Beliefs. Public Opinion Polling. The Structure of Public Opinion. Formation of Attitudes and Opinions. Communication of Attitudes and Opinions. Attitude Change Theories and Research: Methodology, Learning, and Judgment Approaches. Attitude Change: Cognitive Theories and Research. Attitude-Behavior Consistency and Related Issues. Part II:Public Opinion on Socially Important Topics. Political Attitudes I. Political Attitudes II. International Attitudes. Racism and Prejudice. Gender Role Attitudes. Environmental Attitudes.

Product details

• Authors: Stuart Oskamp, Stuart Schultz Oskamp, P. Wesley Schultz
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 06.12.2004
• EAN: 9780805847697
• ISBN: 978-0-8058-4769-7
• No. of pages: 592
• Subjects: Social sciences, law, business > Political science > Political system; Public Opinion & Polls, Public opinion and polls, POLITICAL SCIENCE / Public Opinion Polling