New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Summary

This book presents a collection of stimulating articles that report some of the freshest and most innovative empirical and conceptual research in arts, heritage, non-profit and social marketing. It was originally published as a special issue of the Journal of Marketing Management.

Product details

• Authors: Roger Kerrigan Bennett
• Assisted by: Roger Bennett (Editor), Finola Kerrigan (Editor), Kerrigan Finola (Editor), Daragh O'Reilly (Editor), O'Reilly Daragh (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 22.05.2017
• EAN: 9781138118270
• ISBN: 978-1-138-11827-0
• No. of pages: 190
• Series: Key Issues in Marketing Management
• Subjects: Natural sciences, medicine, IT, technology > Biology > Biochemistry, biophysics; History, Cultural Studies, Business & Economics / General, BUSINESS & ECONOMICS / Marketing / General, Humanities, Sales & marketing management, Sales & marketing, Sales and marketing, Sales and marketing management