B2b Marketing Strategy - Differentiate, Develop and Deliver Lasting Customer Engagement

About the author

Heidi Taylor is a consultant, speaker, and prolific blogger with a significant global following. Her expertise is in strategy and creating powerful multi-channel, multi-format marketing campaigns.

In 2015 Heidi Taylor was named a top 25 UK B2B Marketing Influencer by Onalytica. She has also won two awards in the Chartered Institute of Marketing's prestigious annual Marketing Excellence Awards including the coveted overall Marketer of the Year. She contributes to industry journals including Marketing Week, B2B Marketing magazine and the PSMG magazine. She regularly speaks at marketing conferences in the UK and internationally.

Product details

• Authors: Heidi Taylor
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Released: 03.12.2017
• EAN: 9780749481063
• ISBN: 978-0-7494-8106-3
• No. of pages: 216
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Multilevel, Business innovation, Sales & marketing management, Sales & marketing, Sales and marketing, Sales and marketing management