Routledge Handbook of Hospitality Marketing

Summary

The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as management, human resources, technology, consumer behaviour and anthropology.

Product details

• Authors: Dogan Gursoy, Dogan (Washington State University Gursoy
• Assisted by: Dogan Gursoy (Editor), Gursoy Dogan (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 02.10.2017
• EAN: 9781138214668
• ISBN: 978-1-138-21466-8
• No. of pages: 652
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Hospitality industry, Economics, Sports training & coaching, Sociology: sport & leisure, Sociology: sport and leisure, Sales & marketing, Sports training and coaching, Sales and marketing, Tourism industry, Hospitality and service industries, Retail and wholesale industries, Events management industries