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Informationen zum Autor Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners. As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics. Klappentext 3rd edition. Packed with practical advice on how to run a successful business from home! and how to rise to the challenge of business expansion. This edition features updated content on social media! crowdfunding and digital businesses. Provides global case studies of home business success to inspire readers and give the book a solid grounding in real life entrepreneurship Zusammenfassung Get hundreds of ideas and clear strategy for setting up a profitable and successful home-based business with this fully-updated guide. Inhaltsverzeichnis Chapter - 00: Introduction; Chapter - 01: Finding the Right Business Opportunity; Chapter - 02: Picking the Right Business for You; Chapter - 03: Researching the Market; Chapter - 04: Business Ownership and Title Issues; Chapter - 05: Operating from Home; Chapter - 06: Keeping the Communication Lines Open; Chapter - 07: Bringing Your Product or Service to Market; Chapter - 08: Building and Using Your Website; Chapter - 09: Doing the Numbers; Chapter - 10: Raising the Money; Chapter - 11: Preparing a Business Plan; Chapter - 12: Taking on Employees; Chapter - 13: Growing Profitably; Chapter - 14: Starting Up Overseas...
