Product Marketing for Technology Companies - For Technology Companies

Informationen zum Autor Mark Butje Zusammenfassung The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs. Inhaltsverzeichnis Product Marketing for Technology Companies; The spider in the Web; The product life-cycle process; Mission statement for your product; Product positioning; The product adoption life-cycle; The product launch; Cost price calculations; Finance for non-financials; You and the sales force; You and the engineers; If the product is a service; Managing Product portfolio; Appendices

Product details

• Authors: Mark Butje, Butje Mark
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 04.01.2017
• EAN: 9781138181496
• ISBN: 978-1-138-18149-6
• No. of pages: 198
• Subjects: Social sciences, law, business > Business > Management; Business & Economics / General, Economics, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Management, Sales & marketing management, Sales & marketing, Sales and marketing, Sales and marketing management