Gender, Design and Marketing - How Gender Drives Our Perception of Design and Marketing

About the author

Gloria Moss has a unique understanding of the impact of gender and nationality on graphic, product and web design and the steps organisations need to take to maximise design for end-users. She is a Fellow of the Chartered Institute of Personnel and Development (CIPD) and currently holds the position of Professor of Marketing and Management at Buckinghamshire New University and Visiting Professor at ESG Paris. Previously, Gloria has held senior positions at Courtaulds Acetate and Eurotunnel. Clients for consultancy on marketing and unconscious bias have included M&S, BT, Bounty, Ford, 02, Bayer and Allen and Overy.

Product details

• Authors: Gloria Moss, Moss Gloria
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 09.09.2016
• EAN: 9781138249967
• ISBN: 978-1-138-24996-7
• No. of pages: 268
• Subjects: Humanities, art, music > Art > Interior design, design; Social sciences, law, business > Business > Management; Product Design, SOCIAL SCIENCE / Gender Studies, BUSINESS & ECONOMICS / Marketing / General, DESIGN / Product, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Gender studies, gender groups, Sales and marketing