Read more
The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner's extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives of a country's wealth creating engines. It is also of particular relevance to those with design management and leadership responsibilities as well as students who aim to work in these roles.
List of contents
partOne Preparing the ground; Chapter 1 The sceptics; Chapter 2 Deliver strategy; Chapter 3 Demonstrate added value; Chapter 4 Build reputation; Chapter 5 Design spend; Chapter 6 Summary of Part One - Preparing the ground; partTwo The how and what of delivery; Chapter 7 Managing and leading; Chapter 8 Understanding opportunity; Chapter 9 Behavioural style; Chapter 10 Summary of Part Two - The how and what of delivery; partThree Looking back to look forward; Chapter 11 Challenges for design leaders; partFour Further case examples; Chapter 12 Roca: what next?; Chapter 13 BAA: selecting designers; Chapter 14 Eurotunnel: design in a service industry; Chapter 15 Glohealth: rethinking health insurance; Chapter 16 DAA: design integration; Chapter 17 Design for future needs; Chapter 18 London Transport: design in crisis; Chapter 19 Summary of reflections;
