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Ein betont praxisorientiertes Buch, das das Handwerk der Presse- und Offentlichkeitsarbeit beschreibt. Es konzentriert sich auf handfeste Informationen, wie man mit Medien bzw. der Offentlichkeit arbeiten kann. An geeigneter Stelle werden immer wieder kurze Beispiele bzw. Falle aus der Praxis zur Veranschaulichung herangezogen. Relevantes Hintergrundwissen wird vermittelt und insbesondere auf die Anforderungen der Journalisten eingegangen.
List of contents
Preface Victor W. Sidel
Introduction J. Warren Salmon
PART 1: Background and Current Issues
The "Corporatization" of U.S. Hospitals: What Can We Learn from the Nineteenth Century Industrial Experience? William D. White
Walk-In Chains: The Proprietarization of Ambulatory Care Howard S. Berliner and Robb K. Burlage
The Profitization of Health Promotion Nancy Milio
The Corporate Compromise: A Marxist View of Health Maintenance Organizations and Prospective Payment David U. Himmelstein and Steffie Woolhandler
PART 2: Implications for the Medical Profession
Reflections on Modern Doctoring John D. Stoeckle
The Futures of Physicians: Agency and Autonomy Reconsidered J. Warren Salmon, William D. White and Joe Feinglass
The Use of Medical Management Information Systems to Increase the Clinical Productivity of Physicians Joe Feinglass and J. Warren Salmon
The Changing Character of the Medical Profession: A Theoretical Overview Donald Light and Sol Levine
Professional Dominance or Proletarianization? Neither Vicente Navarro
The Changing Doctor-Patient Relationship and Performance Monitoring: An Agency Perspective William D. White, J. Warren Salmon and Joe Feinglass
Canadian Medicine: Dominance or Proletarianization? David Coburn
Epilogue Vicente Navarro
Contributors
Index
About the author
Vicente Narraro
Summary
Shows how the insurance industry and the medical industrial complex are the major influences in the health policy of the United States. This volume shows how the United States could indeed provide comprehensive and universal health benefits coverage to the majority of the US population at lower costs than the available health care nonsystem.
