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Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
List of contents
Part 1 Advertising Management Fundamentals; Chapter 1 Foundations of Advertising Management; Chapter 2 Culture of Advertising Management, Administration, and Leadership; Chapter 3 Advertising Management Trends; Part 2 Advertising Financial Matters; Chapter 4 Accounting in Advertising; Chapter 5 Financing Advertising; Part 3 Advertising Business Plans; Chapter 6 Advertising Organizational Values and Culture; Chapter 7 Advertising Managerial Goals and Objectives; Part 4 Advertising Planning; Chapter 8 Advertising Management Opportunities; Chapter 9 Advertising Managerial Analyses; Part 5 Advertising Budget Management; Chapter 10 Advertising Budgeting; Part 6 Advertising Management: Dealing with People; Chapter 11 Organizational Conflict, Power, and Communication in Advertising; Chapter 12 Advertising Personnel Management; Chapter 13 Advertising Personnel Management: Specific Approaches; Part 7 Advertising Management Decisions; Chapter 14 Advertising Strategies and Plans; Chapter 15 Decision Making in Advertising; Part 8 Advertising Management Environment; Chapter 16 Advertising Constraints and Restraints; Chapter 17 Advertising Management Ethics and Social Responsibilities; part9 Managing the Future of Advertising; Chapter 18 Advertising Organizational Effectiveness; Chapter 19 Managing Change in Advertising; Part 10 Managing Yourself; Chapter 20 Advertising Management Concerns; Chapter 21 Personal Management;
About the author
Jugenheimer, Donald W; Kelley, Larry D; Monroe, Fogarty Klein
Summary
Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.
