Description
Product details
| Authors | Malcolm McDonald, Adrian Payne, Adrian Mcdonald Payne, Payne Adrian |
| Publisher | Taylor & Francis Ltd. |
| Languages | English |
| Product format | Hardback |
| Released | 18.08.2016 |
| EAN | 9781138152793 |
| ISBN | 978-1-138-15279-3 |
| No. of pages | 376 |
| Subjects |
Social sciences, law, business
> Business
> Advertising, marketing
Business & Economics / General, BUSINESS & ECONOMICS / Marketing / General, Sales & marketing management, Sales & marketing, Sales and marketing, Sales and marketing management |
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