Description
Product details
| Authors | Geoff Lancaste, Paul Reynolds, Paul Lancaste Reynolds |
| Publisher | Taylor & Francis Ltd. |
| Languages | English |
| Product format | Hardback |
| Released | 18.08.2016 |
| EAN | 9781138150263 |
| ISBN | 978-1-138-15026-3 |
| No. of pages | 448 |
| Subjects | BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management |
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