Historicising Transmedia Storytelling - Early Twentieth-Century Transmedia Story Worlds

Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge.

List of contents

Introduction: Why Historicise?
Part I: Defining Transmedia History
1. Characterising Transmedia Storytelling: Character-Building, World-Building, Authorship
2. Contextualising Transmedia Storytelling: Industrialisation, Consumer Culture, Media Regulation
Part II: Exploring Transmedia History
3. 1900–1918, From Fin-de-siècle to Fairy-Worlds: L. Frank Baum, the Land of Oz & Advertising
4. 1918–1938, From Fairy-Worlds to Jungles: Edgar Rice Burroughs Inc., Tarzan & Corporate Authorship
5. 1938–1958, From Jungles to Krypton: DC Comics, Superman & Industry Partnerships
Conclusion: Cross the Shifting Sands

Summary

Through studies of the storyworlds constructed for The Wizard of Oz, Tarzan, and Superman, the book reveals how new developments in advertising, licensing, and governmental policy across the twentieth century enabled historical systems of transmedia storytelling to emerge.

Product details

• Authors: Matthew Freeman, Matthew (Bath Spa University Freeman, Freeman Matthew
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 07.12.2016
• EAN: 9781138217690
• ISBN: 978-1-138-21769-0
• No. of pages: 220
• Series: Routledge Research in Cultural and Media Studies
• Subjects: Fiction > Poetry, drama; Humanities, art, music > Linguistics and literary studies > General and comparative literary studies; Social sciences, law, business > Social sciences (general); Science Fiction, Fantasy, Media Studies, Popular Culture, SOCIAL SCIENCE / Media Studies, LITERARY CRITICISM / Science Fiction & Fantasy, LITERARY CRITICISM / Comics & Graphic Novels, Literary studies: general, Literary studies: fiction, novelists and prose writers