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Zusatztext '...highly readable and based on sound research...a thoughtful and timely industry-based analysis...Recommended.' - Choice Informationen zum Autor Dr Adam Lindgreen is professor of marketing at Cardiff University. Previously he was professor of strategic marketing at Hull University Business School! U.K. After graduating in engineering! chemistry! and physics! Dr. Lindgreen first finished an MSc in food science and technology at the Technical University of Denmark and is now a European Engineer (EurIng); he then finished an MBA at Leicester University. In 2000! he received his Ph.D. at Cranfield University. He has published widely! and his awards include Industrial Marketing Management's Outstanding Article 2005. His research interests include business and industrial marketing management! consumer behaviour! experiential marketing! and corporate social responsibility. Dr Martin K. Hingley is professor of strategic marketing at Lincoln University. Previously he was a Reader in marketing and supply chain management at Harper Adams University College! the leading UK university specializing in agri-food business. He is a visiting fellow to the University of Hull Business School and held a fellowship endowed by Tesco Plc. He graduated in agricultural and food marketing from the University of Newcastle upon Tyne; has an MPhil in marketing from Cranfield University; and a PhD in marketing from the Open University. Dr Hingley also has wide business experience in the international food industry and has spent time in provision of market and business analysis with the Institute of Grocery Distribution. He has presented and published widely in applied food industry marketing and supply chain relationship management. He serves on the board of several scientific journals. Dr Joëlle Vanhamme is associate professor at the IESEG School of Management! Catholic University of Lille. She has a degree in business administration and two master degrees from the Catholic University of Louvain. She has been awarded the CEMS master degree from the Community of European Management Schools. Dr. Vanhamme received her Ph.D. from the Catholic University of Louvain and is currently visiting professor with Hull University Business School. Her research has appeared in several journals. Klappentext Food and agribusiness is one of the fastest changing global markets. This title offers perspectives on many key aspects of these changes including the role of business! policy-makers! and the media in communicating with and engaging stakeholders about. Zusammenfassung Food and agribusiness is one of the fastest changing global markets. This title offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about. Inhaltsverzeichnis Contents: Foreword; Part 1 Food Crisis and Responsibility: The Dasani controversy: a case study of how the launch of a new brand jeopardised the entire reputation of Coca-Cola! Conor Carroll; Cadbury's salmonella scare: good or bad crisis management?! Conor Carroll; Risk communication and food recalls! Sylvain Charlebois and Lisa Watson; Food safety! quality! and ethics in supply chains: a case study of informing in international fish distribution! Per Engelseth! Takeo Takeno and Kristian Alm; Is fresh milk powdered milk? The controversy over packaged milk in Vietnam! Virginie Diaz Pedregal and Nguyen Ngoc Luan. Part 2 Agri-Food Systems! Product Innovation! and Assurance: Quality assurance schemes and food marketing in the European Union! Stephan Hubertus Gay! Fatma Handan Giray! Pénélope Vlandas and Monique Libeau-Dulos; Organic versus conventional farming: a marketing survey on wine production! Frederica Cisilino and Luca Cesaro; Critical aspects of consumption of genetically modified foods in Italy! Marco Platania and Donatella Privitera; Solving...
