Fr. 236.00

Martin Christopher, Martin Peck Christopher, Christopher Martin, Helen Peck, Peck Helen

Marketing Logistics

English · Hardback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

List of contents

The customer value creation process; Customer service and customer relationship management; Customer profitability analysis; Demand management; Integrating product development and logistics; Value delivery management; Managing the extended enterprise; Managing Global Pipelines.

About the author

Martin Christopher, Helen Peck

Product details

Authors	Martin Christopher, Martin Peck Christopher, Christopher Martin, Helen Peck, Peck Helen
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Hardback
Released	22.12.2015

EAN	9781138174290
ISBN	978-1-138-17429-0
No. of pages	172
Subjects	Social sciences, law, business > Business > General, dictionaries Business & Economics / General, BUSINESS & ECONOMICS / Marketing / General, Sales & marketing management, Sales & marketing, Sales and marketing, Sales and marketing management

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.