Cult of Analytics - Data Analytics for Marketing

Zusatztext 101492768 Informationen zum Autor Steve Jackson is a well-known analyst and entrepreneur. He currently serves as CEO of Quru Oy, a digital analytics agency, Finland. He is the author of The Cult of Analytics and The Sucking Manifesto . Klappentext This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text. Zusammenfassung This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text. Inhaltsverzeichnis 1. The Hub and Spoke Method  2. Reach, Engage, Activate and Nurture (REAN)  3. Key performance indicators (KPIs)  4. Planning a business case  5. Tools & Data  6. Segmentation & Persona's  7. Testing Persona's to improve conversion  8. Using Data & Telling stories  9. The Starting Point

Product details

• Authors: Steve Jackson, Steve (Quru Oy Jackson
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 07.12.2015
• EAN: 9781138837980
• ISBN: 978-1-138-83798-0
• No. of pages: 202
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Market research, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Marketing / Research, Sales & marketing management, Databases, Sales and marketing management, COMPUTERS / Database Administration & Management, Databases / Data management