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Informationen zum Autor Arlene Fink (PhD) is Professor of Medicine and Public Health at the University of California, Los Angeles, and president of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted scores of evaluation studies in public health, medicine, and education. She is on the faculty of UCLA’s Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA’s Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L’institut de Promotion del la Prévention Secondaire en Addictologie (IPPSA) in Paris, France, and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of more than 130 peer-reviewed articles and 15 textbooks. Klappentext Packed with new topics that reflect today's challenges, the Sixth Edition of the bestselling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and evaluating the credibility and transparency of surveys created by others. Offering practical, step-by-step advice and written in the same clear and accessible style as author Arlene Fink's other works, the book focuses on choosing the appropriate type of survey, writing survey questions and responses, formatting the survey, deciding on the characteristics and numbers of respondents to include, choosing how often to survey respondents, and analyzing and reporting the results. Zusammenfassung With new coverage of topics including validity and reporting, margin of error, surveys involving children, and international surveys, this Sixth Edition continues to provide readers with all the guidance they need to develop their own rigorous surveys Inhaltsverzeichnis Preface About the Author Chapter 1: Conducting Surveys: Everyone Is Doing It What Is a Survey? When Is a Survey Best? Self-Administered Questionnaires and Interviews: The Heart of the Matter The Friendly Competition A Survey Continuum: From Specific to General Use Ethics, Privacy, and Confidentiality Children and Survey Ethics International Surveys Formal Standards for Ethical Surveys Chapter 2: The Survey Form: Questions, Scales, and Appearance The Content Is the Message Define the Terms Select Your Information Needs or Hypotheses Make Sure You Can Get the Information Do Not Ask for Information Unless You Can Act on It Writing Questions Organizing Responses to Open-Ended Survey Items: Do You Get Any Satisfaction? Rules for Writing Closed Survey Questions Responses for Closed Questions Rating Scales Children and Surveys Online Surveys Plain and Simple Survey Questions and Responses Scaling Chapter 3: Getting It Together: Some Practical Concerns Length Counts Getting the Survey in Order Questionnaire Format: Aesthetics and Other Concerns Branching Questions, or the Infamous "Skip" Pattern Administration: Who Gives What to Whom? Reliability and Validity: The Quality of Your Survey Selecting and Adapting Surveys Finding Surveys on the Web The Survey Is Put on Trial: Guidelines for Pilot Testing A Far-Reaching World: Surveys, Language, and Culture Chapter 4: Sampling Sample Size and Response Rate: Who and How Many? Random Sampling Methods Stratified Random Sampling Simple Random Cluster Sampling Systematic Sampling Convenience Samples Other Convenience Sampling Methods Finding the Sample: Who Is In? Who Is Out? How Large Should Your Sample Be? Statistical Me...
