Read more
Zusatztext "This is a comprehensively crafted book in hospitality and tourism research with international perspective that includes both quantitative and qualitative approaches with appropriate research strategies, designs, and analysis and techniques for each research perspective. Anyone who engages in hospitality and tourism research and use research findings in decision making regardless of the context would find the book very useful and insightful. It is a must have book in the field of hospitality and tourism."- Muzaffer Uysal, Professor of Tourism and Hospitality Management, Virginia Tech, USA Informationen zum Autor Levent Altinay is Professor of Strategy and Entrepreneurship and Research Area Leader for Oxford School of Hospitality Management at Oxford Brookes University, UK. His research interests are in the areas of entrepreneurship, strategic alliances and international business. His work has been published in Journal of Business Research , International Small Business Journal , Journal of Small Business Management , Journal of Services Marketing , The Service Industries Journal , Annals of Tourism Research and Tourism Management . He sits on the editorial boards of more than twelve journals. Alexandros Paraskevas is Professor of Strategic Risk Management and Chair in Hospitality Management at London School of Hospitality and Tourism, University of West London, UK. SooCheong (Shawn) Jang is Professor in the School of Hospitality and Tourism Management, Purdue University, USA. His research interests are twofold: hospitality finance/strategic management and hospitality/tourism marketing. Dr. Jang has more than 160 articles in refereed academic journals and has received numerous research and teaching accolades. Zusammenfassung Planning Research in Hospitality and Tourism 2nd Edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. Inhaltsverzeichnis Chapter 1: Getting Started; Chapter 2: Developing Academic Reading Skills; Chapter 3: Developing Literature Review Skills; Chapter 4: Research Philosophies, Approaches and Strategies; Chapter 5: Sampling; Chapter 6: Data Collection Techniques; Chapter 7: Writing Your Research Proposal; Chapter 8: Conducting the Fieldwork; Chapter 9: Analysis of Qualitative Data ; Chapter 10: Quantitative Data Analysis; Chapter 11: Writing Up the Dissertation ...
