Read more
Informationen zum Autor Stephen Waddington is a professional advisor at Wadds Inc. and PhD researcher at Leeds Business School who supports agencies and in-house teams on management, corporate communications, and public relations issues. Based in London, UK, he was previously managing director at Metia Group, an international digital marketing agency and Chief Engagement Officer at Ketchum, an Omnicom-owned agency. Stephen is a Chartered PR Practitioner, was previously the President of the CIPR and is now an Honorary Fellow of the CIPR and a Fellow of the PRCA. He was awarded the Mark Mellor Outstanding Contribution to the Industry Award by the PRCA in 2021. Klappentext Published as part of the 2015 tenth anniversary celebrations of the Chartered Institute of Public Relations (CIPR)'s Royal Charter, Chartered Public Relations is an anthology of modern-day public relations best practice from Chartered Public Relations practitioners. It makes a valuable contribution to the advancement of public relations thinking worldwide by addressing the most current discussions on topics such as qualification of results in public relations, internal communications, freedom of information, global communication and more. Chartered Public Relations discusses in detail, among other things, the shift to the open organisation, the application of best practice in different markets and the impact of the globalisation of markets in public relations. Featuring contributions from public relations experts from a plethora of industries and companies including Specsavers, Thomson Reuters, Pielle Consulting and the University of Cambridge, it will inspire a new wave of professionals to take up the challenge of achieving Chartered PR Practitioner status.Identifies and inspires best practice in the industry Zusammenfassung Learn what best practice looks like from a collection of essays by top Chartered Public Relations professionals. Inhaltsverzeichnis Foreword: The shift to professionalism in public relations, Professor Anne Gregory About Chartered Public Relations: Lessons from Expert Practitioners, Stephen Waddington Becoming a Chartered Public Relations Practitioner, Sukhjit Grewal Part I The shift to the open organization - the application of public relations within every area of a modern organization 01 Putting citizens at the heart of public relations: Public relations and public valuePaul MylreaNotes 02 Plus ça change, plus c'est la même chose for public relations?Alan SmithChanging some contextCutting the stringsThen and now: what has changed, what might still change?What about the media?Goodbye to the good old daysThe structure of public relations consultancies and in-house teamsWhere to from here?Notes 03 Death or rebirth: A digital future for PRMatt ApplebyThe impact of social mediaThe evolution of PR practiceThe impact on the individual practitionerThe impact on the emerging professionDeath or rebirth?2014 update: five years onFurther readingNotes 04 Freedom of information: Is it changing the way we do PR?Susan FoxWhat is Freedom of Information?Why it mattersFreedom of Information and PRGuidance for PR practitionersThe current contextBlurring the linesConclusionsAppendixNotes 05 The future practitionerCatherine ArrowPractice makes perfectPractice by associationRole forwardsFurther reading 06 Communications shared services in the public sector: An idea whose time has come or a passing phase?Sally SykesThe growth of shared services in staff functionsThe shared services journeyApplying shared services principles to PR and communicationsPR and communications shared servicesA perspective for 2014-15: author's noteFurther reading Part II Developing areas of practice - an exploration of the opportunity in developing areas of public relations 07 Passport to the win-win zone? The role of psychology in public relations practice and educationBen VerinderBeyond behaviourM...
