Consumer Profiles (Rle Consumer Behaviour) - An Introduction to Psychographics

List of contents

1. Introduction: Market Segmentation Strategies 2. History and Background of Psychographics 3. Personality Profiling of Consumers 4. Psychographic Systems for Consumer Profiling 5. Critique of Psychographics 6. Applications of Psychographics: i) Consumer Activity 7. Applications of Psychographics: ii) Media Markets 8. Application of Psychographics: iii) Consumer Sub-Groups 9. Putting Psychographics Into Practice

About the author

Barrie Gunter, Adrian Furnham

Product details

• Authors: Adrian Furnham, Barrie Gunter, Barrie (University of Leicester Gunter
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 26.11.2014
• EAN: 9781138832459
• ISBN: 978-1-138-83245-9
• No. of pages: 194
• Series: Routledge Library Editions: Consumer Behaviour
• Subjects: Non-fiction book > Psychology, esoterics, spirituality, anthroposophy > Psychology: general, reference works; Social sciences, law, business > Business > Miscellaneous; PSYCHOLOGY / Industrial & Organizational Psychology, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Occupational and industrial psychology, Occupational & industrial psychology, Sales and marketing