Routledge Companion to Financial Services Marketing

Summary

Practically, the events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.The development of this book is thus timely for both academic and practical reasons.

Product details

• Authors: Tina (University of Edinburgh Harrison
• Assisted by: Hooman Estelami (Editor), Estelami Hooman (Editor), Tina Harrison (Editor), Harrison Tina (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 03.12.2014
• EAN: 9780415829144
• ISBN: 978-0-415-82914-4
• No. of pages: 576
• Series: Routledge Companions in Marketing, Advertising and Communication
• Subjects: Humanities, art, music > History > General, dictionaries; Business & Economics / General, Economics, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Banks & Banking, BUSINESS & ECONOMICS / Industries / Service, BUSINESS & ECONOMICS / Industries / Retailing