Fr. 75.00

Stephen Stevenson Tagg, Alan Stevenson, Stevenson Alan, Stephen Tagg, Tagg Stephen, Tiziano Vescovi...

New Developments in Online Marketing

English · Paperback / Softback

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Description

Summary

This book makes a valuable contribution to the field by examining recent and future developments in online marketing, including the revolutionary impact of new media. It was originally published as a special issue of the Journal of Marketing Management.

Product details

Authors	Stephen Stevenson Tagg
Assisted by	Alan Stevenson (Editor), Stevenson Alan (Editor), Stephen Tagg (Editor), Tagg Stephen (Editor), Tiziano Vescovi (Editor), Vescovi Tiziano (Editor)
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Paperback / Softback
Released	10.04.2014

EAN	9780415754620
ISBN	978-0-415-75462-0
No. of pages	210
Series	Key Issues in Marketing Management
Subjects	Social sciences, law, business > Business > Advertising, marketing BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management

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