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Zusatztext 'Business Planning for New Ventures by David Butler is an excellent and comprehensive text as well as being a very practical resource. It is borne out of David'sextensive knowledge and personal experience and it will meet a wide variety of needs and help many new ventures to be much better prepared for the challenges and opportunities of starting a business. I highly recommend it.' Ken Nelson! CEO LEDCOM Ltd! Northern Ireland! Holder of the Queen's Award for Enterprise Promotion! Past Chairman of Enterprise Northern Ireland! UK'This book provides a useful focus on the start-up process from the perspective of technology-based and high-growth potential start-ups. It unpacks both the activities undertaken by such businesses and the associated development needs and requirements. As such! it will be of interest to both students on entrepreneurship and business start-up programmes! as it complements existing texts on new venture creation.'Leigh Sear! Chief Executive of SFEDI Solutions and Principal Lecturer in Enterprise Development! Anglia Ruskin University! UK Informationen zum Autor David Butler is a business development consultant, freelance writer, and lecturer in business start-up and innovation at the University of Kent, UK Klappentext Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get your business going. Zusammenfassung Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get your business going. Inhaltsverzeichnis 1. Small Businesses and Start-ups in the Economy 2. The Process of Planning a New Business Venture 3. Developing the Business Idea 4. Planning Physical Resources & Support Systems 5. Planning & Organising Staff Resources 6. Developing the Sales & Marketing Strategy 7. Customer Retention, Quality Systems & Customer Service 8. Planning & Managing Business Finances 9. Legal and Financial Compliance 10. Implementing the Start-up Process 11. Commercialising Innovations and High-growth Potential Ideas 12. Managing Intellectual Property ...
