Fr. 75.00

Peter W Valla Turnbull, Peter W Turnbull, Jean-Paul Valla, Valla Jean-Paul

Strategies for International Industrial Marketing Rle International - The Management of Customer Relationships in European Industrial

English · Paperback / Softback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

Summary

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Product details

Authors	Peter W Valla Turnbull
Assisted by	Peter W Turnbull (Editor), Jean-Paul Valla (Editor), Valla Jean-Paul (Editor)
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Paperback / Softback
Released	21.03.2014

EAN	9780415752169
ISBN	978-0-415-75216-9
No. of pages	324
Series	Routledge Library Editions: International Business
Subjects	Social sciences, law, business > Business > International economy Business & Economics / General, Economics, BUSINESS & ECONOMICS / International / General, International business, Sales & marketing, Sales and marketing

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.