Fr. 38.50

Perspectives on International Marketing Re Issued Rle International - Business

English · Paperback / Softback

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Description

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Summary

The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

Product details

Authors Stanley Paliwoda
Assisted by Stanley Paliwoda (Editor), Paliwoda Stanley (Editor)
Publisher Taylor & Francis Ltd.
 
Languages English
Product format Paperback / Softback
Released 21.03.2014
 
EAN 9780415752091
ISBN 978-0-415-75209-1
No. of pages 390
Series Routledge Library Editions: International Business
Subjects Social sciences, law, business > Business > International economy

Business & Economics / General, Economics, BUSINESS & ECONOMICS / International / General, International business, Sales & marketing, Sales and marketing

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