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Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get a business going.
Unlike most entrepreneurship textbooks, the author avoids dwelling on theories in favour of providing effective and practical guidance on how to start and manage a profitable business, with a focus on new ventures operating in high-growth, innovative sectors.
Written by an expert with experience in academia and business consulting, this concise textbook will be valuable reading for students of entrepreneurship, new ventures and small business. The practical focus of the book means that it will be useful both for students in the classroom and for entrepreneurs wanting to start a new business.
List of contents
1. Small Businesses and Start-ups in the Economy 2. The Process of Planning a New Business Venture 3. Developing the Business Idea 4. Planning Physical Resources & Support Systems 5. Planning & Organising Staff Resources 6. Developing the Sales & Marketing Strategy 7. Customer Retention, Quality Systems & Customer Service 8. Planning & Managing Business Finances 9. Legal and Financial Compliance 10. Implementing the Start-up Process 11. Commercialising Innovations and High-growth Potential Ideas 12. Managing Intellectual Property
About the author
David Butler is a business development consultant, freelance writer, and lecturer in business start-up and innovation at the University of Kent, UK
Summary
Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get your business going.
