Strategic Pricing for the Arts

About the author

Michael Rushton is Professor and Director of Arts Administration Programs at Indiana University, USA

Summary

Pricing is complex, especially in the creative and cultural sector. This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics.

Product details

• Authors: Michael Rushton, Rushton Michael
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 22.09.2014
• EAN: 9780415713665
• ISBN: 978-0-415-71366-5
• No. of pages: 115
• Subjects: Humanities, art, music > Art; Social sciences, law, business > Business > General, dictionaries; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, ART / Business Aspects, Sales & marketing, Non-profitmaking organizations, Sales and marketing, Art: Financial Aspects